Trichology
Oily scalp and dry ends: why it happens and how to balance them
An oily scalp and dry ends have different causes and need different care. See why it happens, how to wash and what to use at the roots and on the lengths.
Visagism Consultation · online or in person
Stop choosing haircuts from photos of someone else.
Visagism reads your face, style and routine and gives you a map of what works for you — with names, measurements and reasons.
Book my consultation- Specialist in Cosmetic Trichology
- 10 years teaching at university
- SINVISA Award 2025 — Visagism
- Online and in person in São Paulo
Blog
Latest articles
Hair
Best hair dryer: how to choose by power, motor, ions and nozzle
The best hair dryer is not the one with the most watts: motor, heat, airflow and attachments decide frizz and hair health. See how…
Visagism
Odete Roitman in Vale Tudo: a visagism reading of the villain’s hair, make-up and wardrobe
Odete Roitman as a visagism lesson: how short hair, contrast, make-up and tailoring convey power and coldness — and how to use these ideas…
Visagism
Personal colour analysis vs visagism: what is the difference and which comes first
Personal colour analysis finds the colours that suit you; visagism reads face, features and personality. See the difference and which to do first.
Trichology
Vitamins for hair and biotin: when they work and when they are a waste of money
Vitamins for hair only help if you are deficient. Understand biotin, iron, zinc and vitamin D, the tests doctors order and the risks of…
Trichology
Hair therapy protocol: how to build one from scratch (a professional step by step)
A hair therapy protocol is not a sequence of products: it is hypothesis, treatment, review and records. See the steps and models for shedding…
Hair
Hair treatment schedule: does it work? Hydration, nourishment and reconstruction without mistakes
A hair treatment schedule works when it follows what your hair asks for, not a fixed chart. Learn hydration, nourishment and protein and how…
Learn with Nelma
Consulting, courses and e-books
E-book
Practical Trichology e-book
109 pages for professionals: from hair histology to clinical reasoning and protocol design (in Portuguese). Instant download, 7-day guarantee.
Consulting · Online or in person
Visagism Consultation
A complete study of your image — face, hair, colour, make-up, clothes and accessories — delivered as your own written dossier. Online or in person.
Course · In person
Cutting Technology Course
Two days of advanced women’s cutting across textures — short bob, pixie and adaptations for wavy, curly and coily hair — with applied visagism.
Consulting · In person
Hair & Scalp Therapy Consultation
Before treating the hair, we examine the scalp: consultation, trichoscopy and an individual protocol for shedding, oiliness, dandruff and thinning.
Course · Online or in person
Visagism & Personal Image Course
A 7-module course to observe, analyse and propose: face reading, visual language, hair visagism, make-up, colour, fashion and image consulting.
Course · In person
Self-Makeup Class
Three hours to learn how to do your own make-up properly, with your own products: skin prep, a work look, smoky eye and highlighter.
Free quiz · 2 minutes
Find out how your scalp is doing
Six questions, a result with a recommendation and a care guide PDF to download right away.