Fashion
Runway fashion: why it is so extravagant (and how it reaches your shop)
Runway fashion looks impossible to wear because it was not made for that: a show is a lab and a manifesto. See how the idea reaches the shops, diluted.
Visagism Consultation · online or in person
Stop choosing haircuts from photos of someone else.
Visagism reads your face, style and routine and gives you a map of what works for you — with names, measurements and reasons.
Book my consultation- Specialist in Cosmetic Trichology
- 10 years teaching at university
- SINVISA Award 2025 — Visagism
- Online and in person in São Paulo
Blog
Latest articles
Trichology
Scalp folliculitis: symptoms, causes and care
Scalp folliculitis: itchy, painful bumps need a diagnosis. See the symptoms, causes, what makes it worse, when to see a doctor and what scalp…
Hair
Bob haircut types: French, long bob, Italian and who each one suits
There is a bob haircut for every face: French, long bob, Italian, blunt, inverted and curly. See how length and baseline differ and which…
Trichology
How to wash your hair properly: frequency, water temperature and technique
How to wash your hair properly: scalp first, lengths second. See the right frequency, water temperature, technique and the most common washing mistakes.
Fashion
The Devil Wears Prada 2: a visagism reading of Miranda’s white hair, colour and power wardrobe
The Devil Wears Prada 2 brought Miranda Priestly back. A visagism reading of her white hair, palette and lines of power, and how to…
Visagism
Temperaments in visagism: choleric, sanguine, melancholic and phlegmatic applied to image
Temperaments in visagism: how choleric, sanguine, melancholic and phlegmatic guide lines, colours and cuts in a consultation — and the limits of the method.
Trichology
Scalp microbiome: what it is and why it matters for hair loss and dandruff
The scalp microbiome is bacteria and fungi living in balance. Understand dysbiosis, the role of Malassezia in dandruff and how it changes product choices.
Learn with Nelma
Consulting, courses and e-books
E-book
Practical Trichology e-book
109 pages for professionals: from hair histology to clinical reasoning and protocol design (in Portuguese). Instant download, 7-day guarantee.
Consulting · Online or in person
Visagism Consultation
A complete study of your image — face, hair, colour, make-up, clothes and accessories — delivered as your own written dossier. Online or in person.
Course · In person
Cutting Technology Course
Two days of advanced women’s cutting across textures — short bob, pixie and adaptations for wavy, curly and coily hair — with applied visagism.
Course · Online or in person
Visagism & Personal Image Course
A 7-module course to observe, analyse and propose: face reading, visual language, hair visagism, make-up, colour, fashion and image consulting.
Consulting · In person
Hair & Scalp Therapy Consultation
Before treating the hair, we examine the scalp: consultation, trichoscopy and an individual protocol for shedding, oiliness, dandruff and thinning.
Course · In person
Self-Makeup Class
Three hours to learn how to do your own make-up properly, with your own products: skin prep, a work look, smoky eye and highlighter.
Free quiz · 2 minutes
Find out how your scalp is doing
Six questions, a result with a recommendation and a care guide PDF to download right away.